1. Add Your Touch
Creating a Facebook page can make your brand feel more human. Share authentic content that reflects your values and engage users on a personal level. Focus on customer experiences or give a little background to your operation. Patagonia, for example, effectively demonstrates its commitment to sustainability through engaging storytelling.
2. Use High-Quality Visuals
Visual storytelling is key to capturing the attention of the audience. Invest in high-quality photos and videos to make your Facebook Page look good. Use the recommended resolution—851x315 pixels for covers, 1200x630 pixels for posts—to ensure your images stand out. Companies like GoPro effectively use stunning images to win over their fans.
3. Enable the “Call to Action” Button
Use a call-to-action (CTA) button on your Facebook page to direct your audience to key actions like making a purchase or setting up an appointment. For example, National Geographic encourages users to subscribe to their newsletter through its CTA, effectively converting followers into subscribers.
4. Join or Create a Facebook Group
Joining or creating a Facebook group is a great way to engage with your audience and increase brand visibility. Actively participate in relevant groups or build your community around your niche. Canva’s design community exemplifies this, fostering discussion and support among users.
5. Use Your Existing Network
Use your existing network to promote your Facebook page. Share your page on other social media platforms, include it in your email signature, and embed links on your website. Australian food delivery company The Dinner Ladies successfully links its email newsletters to its Facebook page.
6. Use Facebook Posts and Live Video
Facebook posts and live videos allow you to communicate with your audience more casually. Share instant updates or behind-the-scenes content via Stories, while Live streaming allows for real-time engagement. Companies like The Wall Street Journal use Stories to inform and engage their audience.
7. Develop a Consistent Posting Schedule
Consistency is key to gaining and retaining followers. Make it a goal to post regularly—about once or twice a day or several times a week—and keep your audience engaged. If time is a problem, consider using scheduling tools to automate your postings.
8. Connect with Your Audience and Peers
Active engagement beyond just updating your page can dramatically increase visibility. Connect with individuals and businesses that align with your brand’s values. Authentic links tend to make your Page more appealing.
Optimizing your Facebook page requires a mix of creativity, strategy, and authenticity. By using these eight strategies, you can increase your visibility, grow your audience, and create a vibrant community around your brand.
