1. Define Digital Strategies

Essentially, digital should be a pillar in your overall marketing strategy. On average, it takes 12 touchpoints and two months for a customer to convert from insight to sale, and many of those touchpoints will be digital.

While there is no single clear definition of what a digital marketing strategy is, it can be summarized as follows:

A digital marketing strategy is part of a larger business plan that outlines how digital channels can be used to achieve overall business objectives.

A successful digital marketing strategy should be developed for company-specific Key Performance Indicators (KPIs). The keys to an effective strategy are:

• Digital strategies
• Target audiences and sectors
• Basic message features
• Budget

2. Identify Target Audiences and Sectors

They target the company’s ideal customers and identify specific paths to conversion. These methods may include, but are not limited to:

• Search Engines
• Social Media Platforms
• Email
• Websites
• Apps

Channel identification is only one part of the digital marketing strategy. The second important element is a consistent and relevant message designed for the target audience. While generic messaging should be consistent across platforms, the way brands engage and especially communicate will vary from platform to platform.

3. Develop Basic Message Features

Example:

A digital strategy might include paid media marketing. The methods in this program include:

• Paid search ads running on Google or Microsoft.
• Audience testing on the Google Display Network (GDN).
• Test landing pages or ad copies for better conversion rates.

4. Allocate Budget

Determining the budget is crucial for executing your digital marketing strategy effectively. Allocate resources to different channels based on their potential ROI and alignment with your business objectives.

5. Implement Digital Strategies

While digital marketing channels may share the same characteristics, each channel looks different depending on the brand’s specific objectives. Below are some common digital marketing strategies:

• Paid Advertising (PPC): Brands pay every time a user clicks on their ads. Typical platforms include Google and Microsoft Ads, which have different types of campaigns to achieve different goals.
• Search Engine Optimization (SEO): It’s about optimizing the website and content to improve organic search visibility and drive more traffic over time.
• Content Marketing: Create and share unique content tailored to your target audience. This includes blogs, videos, and other programs specific to each platform.
• E-commerce Transactions: Setting up online stores to sell products directly to consumers, as well as strategies such as add-on programs and paid advertising.
• Email Marketing: Sending targeted emails to nurture leads and build relationships with customers throughout their journey.

Ready to take your digital marketing to the next level? Start your project with us today, and let's create a tailored strategy that drives results for your business!